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Discover how to test Intent data by prioritizing the best sales prospects and personalizing your pitch, adjusting your ad targeting, and checking your customer health… Read More
In this Inside Intent podcast episode, Zylotech CEO Abhi Yadav joins Mike Burton to talk about the creating the Customer Data Platform that once started as a project at MIT! Read More
Start using Intent data with these low hanging fruit use cases that can begin to show results in as little as a week’s time. Read More
Jib Hunt and Mike Burton discuss the process of achieving a Fit + Intent approach to Account Based Marketing for MediaMath in this episode of Inside Intent. Read More
In this episode of the Inside Intent podcast, Bombora co-founders Erik Matlick and Mike Burton discuss the strategy behind building an Intent data business that is driving innovation in the way businesses execute Account Based Marketing. Read More
