The year in Intent report – 2025
Welcome to the year in Intent 2025 Bombora’s year-end Intent wrap-up showcases the high-impact trends that defined 2025 as revealed in B2B research across… Read More
Author: Marketing Bombora
Bombora’s B2B audiences are 5X larger than other providers
From instinct to insight: how publishers are shaping content with Bombora
Great journalism and strong storytelling still start with instinct—knowing what makes a topic timely, a story worth telling, or an angle worth pursuing. Read More
From signals to pipeline: 7 lessons for delivering efficient growth
Efficient growth—prioritizing revenue quality over volume, maximizing returns from existing resources, and scaling profitably—has become the defining mandate for go-to-market leaders. In a… Read More
Intent data trends: AI infrastructure
Bombora Intent data can be used predictively in powerful ways, including revealing trending topics that are of critical importance across… Read More
Unlocking personas within buying groups is key to GTM success
For complex B2B sales, focusing on an individual lead is no longer tenable. A survey of B2B businesses found that an average of 13… Read More
Intent data trends: RTO versus remote work
Bombora Intent data can be used predictively in powerful ways, including revealing trending topics that are of critical importance across the B2B ecosystem. Because we… Read More
B2B marketers can achieve greater scale and better targeting with B2C channels thanks to new data infrastructure
The time when B2B marketers only pursued audiences on purpose-built B2B channels is over. While business media and content syndication platforms remain vitally important,… Read More
Building a durable GTM data foundation: lessons from the field
Go-to-market success doesn’t begin with technology—it starts with clarity. In a recent LinkedIn Live, McKenzie Jerman, Bombora’s Senior Director, Partner Management joined Karan Chaudhry,… Read More
Incorporating B2B Intent data into your digital advertising strategies
Intent data has become a must-have in digital advertising, but knowing where to start isn’t always clear. When used effectively, Intent can drive serious… Read More
