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Welcome to the year in Intent 2025 Bombora’s year-end Intent wrap-up showcases the high-impact trends that defined 2025 as revealed in B2B research across… Read More
Great journalism and strong storytelling still start with instinct—knowing what makes a topic timely, a story worth telling, or an angle worth pursuing. Read More
Efficient growth—prioritizing revenue quality over volume, maximizing returns from existing resources, and scaling profitably—has become the defining mandate for go-to-market leaders. In a… Read More
Bombora Intent data can be used predictively in powerful ways, including revealing trending topics that are of critical importance across… Read More
For complex B2B sales, focusing on an individual lead is no longer tenable. A survey of B2B businesses found that an average of 13… Read More
Bombora Intent data can be used predictively in powerful ways, including revealing trending topics that are of critical importance across the B2B ecosystem. Because we… Read More
The time when B2B marketers only pursued audiences on purpose-built B2B channels is over. While business media and content syndication platforms remain vitally important,… Read More
Go-to-market success doesn’t begin with technology—it starts with clarity. In a recent LinkedIn Live, McKenzie Jerman, Bombora’s Senior Director, Partner Management joined Karan Chaudhry,… Read More
Intent data has become a must-have in digital advertising, but knowing where to start isn’t always clear. When used effectively, Intent can drive serious… Read More
