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The winning formula for sales and marketing

October 26, 2021

Win more deals by targeting accounts effectively using an Intent-driven strategy

SugarCRM decided it was time to ditch the blind spots and roadblocks that kept marketing and sales teams from collaborating. Instead, they focused on finding ways for both teams to target accounts more effectively using an Intent-driven strategy.

Sugar now leverages Triblio’s ABM platform and Bombora’s Company Surge® Intent data to prioritize accounts and orchestrate the best next actions within the SugarCRM platform so teams can instantly personalize outreach and win more deals.

Watch this on-demand Deep Dive webinar to learn Sugar’s winning formula for sales and marketing success and see how it’s reliant on Bombora, Triblio, and the Sugar platform together to grow revenue and decrease busy work for all.