The B2B guide to Advanced TV
with Dentsu, LiveRamp, Nexxen and OpenAP

Nearly 40% of business decision-makers tune into television daily, making Advanced TV an increasingly valuable channel for reaching B2B buying committees. With more accessible targeting and measurement capabilities, advertisers can use Advanced TV to connect with high-value audiences across screens.

In this on-demand discussion, experts from Bombora, Dentsu, LiveRamp, Nexxen and OpenAP share how B2B advertisers use precision audience data, identity solutions and activation partners to plan and activate Advanced TV campaigns.

Learn how marketers can manage cross-channel frequency, reduce wasted impressions and measure campaign impact with the audiences and accounts that matter most.