Intelligent ABM (iABM): Unlocking the potential of efficient ABM spending
A new way to do ABM for both B2B and B2C audiences
Unlock the true potential of efficient ABM advertising with our innovative partnership between Bombora, The Trade Desk, and Chalice AI.
Learn how to leverage AI technology to enable precise programmatic delivery manipulation, giving marketers unprecedented control over campaigns – cross-channel and 99% on target. With iABM, you get complete control of frequency, the transparency to justify that your campaigns are working as intended, and validation of your ad spend.
“iABM has enabled us to efficiently reach all of the accounts that we’re targeting and clearly measure delivery, resulting in higher CTRs and more accounts reached for programs we’re currently running on behalf of our brand partners."
Jacob Beck Senior Director of Digital Activation at Merkle