How winning marketers use Intent data to accelerate ABM outcomes

Hear from TOPO, now Gartner, on why you need Intent data for your ABM

In a world where sales needs leads now (or yesterday), you need access to a broader range of engaged accounts. Today’s reality: your ABM needs Intent data.

In this webinar, Bombora and TOPO, now Gartner discuss how Intent data can accelerate your ABM strategy, including:

The pros and cons of ICPs vs. Intent data
Account prioritization based on engageability
Ways to use Intent data to determine which leads are ready for sales