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How winning marketers use Intent data to accelerate ABM outcomes

May 19, 2021

Hear from TOPO, now Gartner, on why you need Intent data for your ABM

In a world where sales needs leads now (or yesterday), you need access to a broader range of engaged accounts. Today’s reality: your ABM needs Intent data.

In this webinar, Bombora and TOPO, now Gartner discuss how Intent data can accelerate your ABM strategy, including:

  • The pros and cons of ICPs vs. Intent data
  • Account prioritization based on engageability
  • Ways to use Intent data to determine which leads are ready for sales