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How Snowflake uses Intent-driven insights for a hyper-personalized approach to ABM

August 4, 2021

Your playbook to doing ABM like multi-billion dollar business, Snowflake!

In order to scale their ABM approach, Snowflake realized they needed Intent data to prioritize high fit accounts with the right propositions. The goal was to align sales and marketing resources to amplify one consistent message to top accounts for the greatest impact.

Watch this on-demand webinar for your chance to learn:

  • Snowflake’s philosophy on hyper-personalized ABM
  • Why they use both 6sense and Bombora to get insights into which of its high propensity accounts are actively researching their Intent topics
  • How Snowflake looks at programmatic campaigns and tools used in each step