How SDRs use Intent data to prospect
Using Company Surge® Intent data for prospecting
When preparing for your prospecting efforts using Bombora’s Intent data, first prioritize your target accounts that have the highest intent score. Once you have determined which accounts have the highest intent score you can now view what topics they are researching. Based on the topics they are researching, you can then find prospects and craft messages accordingly.
See how Sean, an SDR at Bombora, uses Intent data for her prospecting efforts on a weekly basis.