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How Okta achieved 24x higher opportunity creation rate using Bombora and RollWorks

January 26, 2022

Build successful Intent-based ABM campaigns, just like Okta

Looking to scale the digital ABM program and achieve messaging consistency across channels, Okta decided to use Bombora’s Company Surge® reports within the RollWorks platform to identify in-market accounts.

Their Intent-based campaigns became their most cost-efficient program and saw opportunity creation rate increase by 24x. By leveraging Intent signals, they were able to identify and engage with in-market accounts and ultimately help to drive more pipeline for their sales team.