How Okta achieved 24x higher opportunity creation rate using Bombora and RollWorks
Build successful Intent-based ABM campaigns, just like Okta
Looking to scale the digital ABM program and achieve messaging consistency across channels, Okta decided to use Bombora’s Company Surge® reports within the RollWorks platform to identify in-market accounts.
Their Intent-based campaigns became their most cost-efficient program and saw opportunity creation rate increase by 24x. By leveraging Intent signals, they were able to identify and engage with in-market accounts and ultimately help to drive more pipeline for their sales team.