How Kazoo combined the power of Bombora and 6sense to find more in-market accounts
By combining 6sense’s Account Engagement Platform with Bombora’s Company Surge® Intent data, Kazoo found a 25% lift in the buying stage model performance, specifically in the purchase stage compared to 6sense alone.
This on-demand webinar highlights how Kazoo used a predictive and Intent-based approach to:
- Identify best fit in-market accounts to prioritize marketing and sales motions
- Improve ad targeting by applying Company Surge® Intent data to its dynamic account segmentation model
- Create relevant SDR email sequences based on Intent topics of interest to increase engagement