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How Kazoo combined the power of Bombora and 6sense to find more in market accounts

May 26, 2021

By combining 6sense’s Account Engagement Platform with Bombora’s Company Surge® Intent data, Kazoo found a 25% lift in the buying stage model performance, specifically in the purchase stage compared to 6sense alone.

This on-demand webinar highlights how Kazoo used a predictive and Intent-based approach to:

  • Identify best fit in-market accounts to prioritize marketing and sales motions
  • Improve ad targeting by applying Company Surge® Intent data to its dynamic account segmentation model
  • Create relevant SDR email sequences based on Intent topics of interest to increase engagement