True Influence partners with Bombora to make intent data actionable
March 17, 2016
Continuing on our path to bring rich B2B intent data to marketing and sales, we're proud to announce the addition of data-driven technology company, True Influence to our network of partners and ever-growing Co-op of premier publishers.
WASHINGTON, D.C. – March 17, 2016 – True Influence, the data-driven technology company, today announced a partnership with Bombora, a leading provider of intent data for B2B marketers. The addition of Bombora’s intent data enhances the ability of True Influence's InsightBASE platform to monitor and curate online behaviors to power the most efficient and effective B2B marketing campaigns.
"InsightBASE combines intent signals and contact data and processes it through our Relevance Engine, letting B2B marketers know exactly who to target and when," said Brian Giese, CEO, True Influence. "Inclusion of Bombora as a core partner in our network of over 30 data suppliers gives us the largest possible data pool to power InsightBASE and fuel our customer's success.”
“Through the InsightBASE platform, marketers will have access to the largest set of B2B behaviors,” added Erik Matlick, Co-Founder and CEO, Bombora. “Clients of True Influence’s InsightBASE are able to prioritize contacts using account-level intent, a capability that reflects Bombora's overarching vision of aligning sales and marketing by empowering them with rich B2B intent data."
True Influence is also proud to join Bombora’s co-op of premium B2B publishers and contribute rich research content consumption insights to its dataset, which currently monitors 9.3 billion monthly interactions across 1.2 million companies on 2,500 topics.
This release also appeared on PR Newswire.