Intent insight: What content is trending for #SDSummit 2019?
April 23, 2019
Company Surge® Intent insights reveals that the busiest sessions at #SDSummit will be those topics geared toward 'Portfolio Marketing', 'Sales and Marketing Executives' and 'Demand Marketing'. But it's not all about the content, with 47% of attendees interested in martech vendor brands.
With the SiriusDecisions Summit (#SDSummit) only two weeks away, we thought it would be interesting to see what topics were top of mind for previous attendees.
The top three #SDSummit agenda topics with the most interest were, ‘Portfolio Marketing’, ‘Sales & Marketing Executives’*, and ‘Demand Marketing’.
The specific Intent topics that topped the list included:
| Intent Topic | % of Intent topic interest | #SDSummit Agenda cluster |
| ‘Customer Journey’ | 38% | ‘Customer Engagement’ |
| ‘Sales Revenue’ | 31% | ‘Sales & Marketing Executive’ |
| ‘Audience Measurement’ | 28% | ‘Demand Marketing’ |
| ‘Customer Centricity’ | 26% | ‘Portfolio Marketing’ |
| ‘Revenue Reporting’ | 25% | ‘Sales & Marketing Executive’ |
| ‘Go to Market’ | 24% | ‘Portfolio Marketing’ |
| ‘Customer Segmentation’ | 23% | ‘Portfolio Marketing’ |
| ‘Audience Engagement’ | 22% | ‘Demand Marketing’ |
| ‘Digital Agency’ | 21% | ‘Advanced Demand’ |
| ‘Product Strategy’ | 20% | ‘Product Management’ |
We pulled together 14 clusters* consisting of 87 Intent topics representative of the #SDSummit agenda. And used Company Surge® data to examine what the sample of 1016 businesses that previously attended #SDSummit were interested in during the period of 13 to 19 April 2019.
Marketing automation and content experience solutions also top of mind
Beyond taking in all of the content, #SDSummit also presents a great opportunity to learn about all of the latest and greatest martech solutions.
We looked at the interest in the Bombora partners sponsoring #SDSummit that are tracked as Intent topics.
Overall, a whopping 47% of #SDSummit attendees were interested in these vendors, the top three: Marketo, Uberflip and Televerde.
Do these topics align with what you’re looking forward to learning at #SDSummit?
*Please note: Similar agenda categories (e.g. Marketing Executive and Sales Executive) were combined to refine the analysis.