Bombora | HockeyStack
A Bombora-Powered Partner
HockeyStack and Bombora deliver unified revenue intelligence by combining advanced attribution modeling with Company Surge® Intent data—giving you complete visibility into which accounts are actively researching and how marketing touchpoints drive pipeline throughout the buyer journey.
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HockeyStack overview
HockeyStack empowers marketing and sales teams with insights into high-intent prospects, recommended outreach strategies, and automated workflows. It combines first-party ad and website data with Bombora’s third-party signals to identify in-market leads and qualified accounts. This unified Intent data gives a clear view of buyer readiness and powers HockeyStack’s AI agents to deliver insights, reporting, and personalized outreach at scale.
Download the information sheetHow is Bombora used with HockeyStack?
Prioritize high-intent contacts and accounts
HockeyStack’s lead scoring evaluates all touchpoints against thousands of closed-won buyer journeys, combining website visitor data, ad engagement, Bombora’s Intent topics, and sales interactions to deliver a transparent, data-driven lead score that reflects real buyer intent.
Customer journeys and reporting
Gives full visibility of the combination of marketing, sales and Intent signals which lead to revenue.
Automate outreach
Scale outreach efforts by automating workflows that trigger engagement with accounts and prospects based on Bombora’s Intent topics, enhanced by HockeyStack’s lead scoring and AI-driven web research.
What are the benefits of using Bombora + HockeyStack?
- Accelerate pipeline generation and closed deals by triggering timely, automated outreach to accounts actively researching relevant topics.
- Align sales and marketing efforts with full transparency into which touchpoints and campaigns influence revenue across the entire buyer journey.
- Increase the ROI of marketing using keyword-level Intent signals to prioritize the right accounts and target them with tailored outreach and ad messaging.