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Bombora | BlueWhale Research

A Bombora-Powered Partner

Demand Intelligence throughout the sales funnel engages accounts with intent targeting.

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BlueWhale Research Overview

BlueWhale Research provides innovative demand generation solutions that combine technology, industry expertise, and market intelligence. Demand Intelligence powered by Bombora, connects B2B sellers with B2B buyers at the right time with the right message, generating engagement-ready leads that convert at scale.

As a Bombora-Powered partner, BlueWhale allows Bombora customers to connect Company Surge® data with BlueWhale’s solutions.

 

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How does BlueWhale Research use Intent data?

  1. Identify the right accounts to target – With Intent data, accounts showing interest appear earlier in the funnel to drive demand campaigns.
  2. Prioritize existing target accounts – Bombora’s Company Surge® data highlights the businesses, on an existing list of strategic accounts, that are most likely to buy.
  3. Deliver market intelligence – BlueWhale analyzes Bombora’s Intent topics, firmographics, and intelligence acquired during lead engagement to deliver unique market research.

 

What are the benefits of this?

  • Produce ROI faster, by allocating demand generation dollars to the accounts that will move through the pipeline more quickly
  • Maximize sales team efforts, by giving them leads more likely to buy, and account intelligence to create personalized messaging
  • Inform go-to-market strategies for product marketing and media placements with BlueWhale’s analysis of Bombora Intent signals

"Demand Intelligence has been an excellent addition to the mix of channels we use to generate demand on a global scale. It regularly outperforms our other channels on an ROI basis. And BlueWhale Research ensure our programs are optimized even when we shift targets and profiles."

Global VP of Demand Generation

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