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Bombora | BlueWhale Research

A Bombora-Powered Partner

ENGAGE throughout the sales funnel engages accounts with intent targeting.

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BlueWhale Research Overview

BlueWhale Research provides innovative demand generation solutions that combine technology, industry expertise, and market intelligence. ENGAGE powered by Bombora, connects B2B sellers with B2B buyers at the right time with the right message, generating engagement-ready leads that convert at scale.

As a Bombora-Powered partner, BlueWhale allows Bombora customers to connect Company Surge® data with BlueWhale’s solutions.


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How does BlueWhale Research use Intent data?

  1. Identify the right accounts to target – With Intent data, accounts showing interest appear earlier in the funnel to drive demand campaigns.
  2. Prioritize existing target accounts – Bombora’s Company Surge® data highlights the businesses on an existing list of strategic accounts that are most likely to buy.
  3. Deliver market intelligence – BlueWhale analyzes Bombora’s Intent topics, firmographics, and intelligence acquired during lead engagement to deliver unique market research.


What are the benefits of this?

  • Produce ROI faster by allocating demand generation dollars to the accounts that will move through the pipeline more quickly
  • Maximize sales team efforts by giving them leads more likely to buy and account intelligence to create personalized messaging
  • Inform go-to-market strategies for product marketing and media placements with BlueWhale’s analysis of Bombora Intent signals

"BlueWhale MQLs have 48% higher MQL to SQL rate than webinar MQLs and 127% higher rate than third-party webinar MQLs."

Fortune 500 B2B Technology Marketer

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