BlueWhale Research

What does BlueWhale Research do?

BlueWhale Research provides innovative demand generation solutions that combine technology, industry expertise, and market intelligence to deliver leads at every stage of the funnel.

Demand Intelligence® powered by Bombora, connects B2B sellers with B2B buyers at the right time with the right message, generating engagement-ready leads that convert at scale.

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Leveraging Intent data

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How does BlueWhale Research use Intent data?

  1. Identify the right accounts to target – With Intent data, accounts showing interest appear earlier in the funnel to drive demand campaigns.
  2. Prioritize existing target accounts – Bombora’s Company Surge® data highlights the businesses, on an existing list of strategic accounts, that are most likely to buy.
  3. Deliver market intelligence – BlueWhale analyzes Bombora’s Intent topics, firmographics, and intelligence acquired during lead engagement to deliver unique market research.
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What are the benefits of this?

  • Produce ROI faster, by allocating demand generation dollars to the accounts that will move through the pipeline more quickly
  • Maximize sales team efforts, by giving them leads more likely to buy, and account intelligence to create personalized messaging
  • Inform go-to-market strategies for product marketing and media placements with BlueWhale’s analysis of Bombora Intent signals

How does this apply to you?

Whether you’re a marketer, agency, or publisher, Company Surge® helps you prioritize resources and accelerate revenue.

B2B Sales and Marketing

Align marketing and sales towards a unified approach focused on Intent data.

Surf's up

Agencies

Deliver better results for your clients with highly targeted campaigns that focus on businesses demonstrating intent.

Dive in

Publishers

Enrich your ad products with the power of B2B Intent data to deliver more targeted campaigns for your advertising partners.

Take off

Demand Intelligence has been an excellent addition to the mix of channels we use to generate demand on a global scale. It regularly outperforms our other channels on an ROI basis. And BlueWhale Research ensure our programs are optimized even when we shift targets and profiles.

Global VP of Demand Generation

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RollWorks

In RollWorks Account Intent, users can select up to 25 Bombora Intent topics to be tracked for increased interest and content consumption. Upon interest, a dynamic and relevant ad campaign can deploy to high intent accounts.

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Outreach

Company Surge® triggers a ‘high priority’ task in Outreach when accounts show buyer intent, enabling sales reps to take immediate action to engage their top accounts.

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Terminus

Company Surge® data powers Terminus' triggers for intent and account-based ad campaigns. Know which topics to use when creating ads, collateral, and video to engage a target audience.

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Identify accounts that are researching what you sell

There are B2B businesses in active research mode for your products or services. But do you know who they are? Company Surge® Alerts is a free weekly delivery of Intent data that tells you which target accounts are actively researching Intent topics relevant to your business.

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