Billions
of companies researching 21,600+ topics
Intent topics we track
Reveal Intent: uncover the B2B topics
shaping your buyers’ research journey
Bombora analyzes billions of content consumption events across the B2B web. Using AI-driven proprietary models we classify this research into a time-tested B2B topic taxonomy that allows marketing and sales teams to understand what accounts and buying groups are researching, at scale, in real-time.
Bombora continuously tracks research activity against more than 21,600+ topics.
Quality at scale
Thousands
of trusted and influential B2B sources
86 %
of the data in our Data Co-op is shared exclusively with Bombora for the purposes of deriving Intent
Billions
of consumption events analyzed every month
Our dynamic Intent topic taxonomy reflects the evolving market
Bombora updates its Intent topic taxonomy quarterly. Each cycle, we add an average of 1,000 net-new topics to capture the expanding breadth of B2B products, services, concepts, and buying behavior across markets.
New topics are identified through a combination of customer requests, proprietary AI-driven monitoring, and ongoing analysis of research activity across Bombora’s B2B Data Co-op. Topics are continuously evaluated for relevance, scale, and sustained engagement before moving into Bombora’s live taxonomy. This ongoing refinement ensures customers can always uncover meaningful buyer research signals across a rapidly changing B2B landscape.
Focus on the Intent topics that represent your buyers
Bombora works with our customers to identify the Intent topics most closely aligned to their buyers, products, competitive landscape, and go-to-market strategy. Topic selection can be informed by historical closed-won analysis, helping uncover the research behaviors and content consumption patterns most associated with buying activity.
Customers can also identify and organize topics into product-, solution-, or competitor-specific clusters to monitor interest across distinct markets and buying motions. Combined with Bombora’s data science expertise, this approach helps sales and marketing teams focus on the Intent signals most predictive of their go-to-market goals.
Go-to-market teams use
Intent data to shape strategies and accelerate pipeline.
Marketing
- Develop key account list; unify marketing and sales motions.
- Map the buyer journey and decode buying groups.
- Align messaging and content to what buyers care about.
Sales
- Prioritize account outreach; focus your resources.
- Personalize prospect outreach; have productive conversations.
- Identify at-risk accounts and mitigate churn risk.
Advertisers and agencies
- Build audiences of in-market companies most likely to engage.
- Tailor audience segments, messaging, and creative by buyer journey stage.
