Account-based marketing (ABM) has been discussed so much in 2022, but how exactly is everyone executing their ABM strategy? ABM is unique to each specific business, and it can be difficult to compare your program to others. Have you allocated enough resources to succeed? Do you have the right tools and data?
We teamed up with B2B Fusion to survey ABM and ABX practitioners to understand what it takes to build, maintain, and optimize an ABM program. The 2022 State of ABM report details all the relevant benchmarks to help B2B SaaS businesses ramp up their ABM in 2023.