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Using intent data to uncover Martech attendees’ interests

March 21, 2016

For the upcoming Martech conference, YesPath has performed an analysis using our intent data to ascertain what products and services are top of mind for attendees.

While the usual suspects surfaced (e.g. technology, automation and analytics), from the analysis, attendees most interested in hearing about...

  1. Marketing resource management
  2. Sales compensation
  3. Outside sales
  4. Marketing analytics

Topics related to lead generation, email marketing and inbound marketing were less popular. This perhaps indicates the increasing maturity of attendees in understanding the broader martech landscape and that they are seeking out more specific tools and services.

To see the full analysis, please visit YesPath.