Data sharing is a must
Forward-thinking publishers, marketers, agencies, technology providers, research firms and events firms all benefit as members of Bombora’s B2B Data Cooperative (Data Co-op).
From the largest business media organizations on the planet to the most niche special interest destinations, cooperative members receive direct access to a massive pooled data set that details business firmographics and buyer intent across the B2B web at massive scale. In return, they contribute privacy compliant, brand anonymous, visitor consumption data.
Bombora, the trusted and impartial aggregator
Bombora builds products and activation integrations on its data returning ever greater value back to cooperative members and the larger B2B ecosystem.
The scale of the B2B web
Bombora’s B2B Data Co-op is the largest of its kind, ensuring a valid historical baseline delivering scale exponentially greater than any one site:
- 21.7 billion average monthly content consumption events
per quarter - Across four thousand websites
- 3.2 million average unique domains in Company Surge®
data set
Figures for Q4 2020 (average of monthly figures from October to December)
Bombora allows us to offer granular interest-based targeting to our advertising partners, as well as next generation post-campaign analytics.
Ann Marinovich Vice President, Advertising Strategy
Forbes
Learn how Company Surge® Intent data works
Schedule a demo with someone from our team to learn how to best use Intent data for full-funnel activation throughout sales and marketing.
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