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How to use Intent data for cold prospecting

Using Company Surge® Intent data for cold prospecting

When preparing for cold outreach, first prioritize your list by looking for accounts showing interest in topics closely related to your brand, your competitors, or problems you solve. Then, use additional topics to clue you into the personas who are doing the research, so you know who to contact. Finally, use the data to personalize your outreach and make it relevant to the buyer’s interests.

See how Lauren, an enterprise sales rep at Bombora, does this on a weekly basis.