Reach in-market accounts faster with Company Surge® in Apollo.
Apollo is a unified platform that allows sales and marketing to engage and convert prospects. By automating the outreach process in Apollo, teams can reach in-market accounts identified by Bombora Company Surge® Intent faster and more efficiently, turning high-potential prospects into customers.
Layer Bombora Intent topics onto Apollo’s account and contact data to surface in-market accounts for your solutions.
Tailor messaging and outreach to what prospects are actively researching, helping sales and marketing teams reach them with a relevant, timely message.
Set Intent criteria with Company Surge® to find accounts you want to act on, and automatically trigger alerts, sequence enrollment, and lead scoring without manual monitoring.
Company Surge® data is embedded in Apollo, giving every Apollo customer research activity-based signals to identify accounts in-market. Intent signals surface directly in account and contact search, so teams can filter and prioritize without leaving their existing Apollo workflow.
Signals are refreshed weekly, keeping account research intelligence current as research behavior shifts.
Customers can activate different plans to get the Intent data they need:
1 Bombora Intent topic to start prioritizing outreach around a single, focused buying signal.
6 Bombora Intent topics give teams room to track Intent across a broader set of buying triggers.
12 Bombora Intent topics support more complex GTM motions with a fuller view of account research behavior.
