iT1 | Case study
iT1 elevates sales and marketing performance with Bombora’s B2B data
iT1 is a global technology provider offering cloud, infrastructure, security, and communications solutions across various industries.
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Challenge
Traditional lead programs couldn’t offer the granularity and prioritization iT1 required for its sales and marketing efforts. Sorting through all the data was time-consuming but light on actionable insights.
To remain competitive, iT1 needed their leads to reflect quality as well as quantity earlier in the process. They needed a way to solve their top 3 questions.
Solution
iT1 evaluated several Intent data providers, prioritizing a seamless user experience that wouldn’t disrupt business operations. A key focus of the evaluation was how well each provider integrated with existing CRM tools and supported projected daily usage. Bombora stood out for its ease of use and straightforward implementation, ultimately making it the top choice.
iT1’s deployment of Company Surge® accelerated revenue generation through:
Segmentation and prioritization for marketing
Targeted messaging with SalesIntel
A complete, actionable view in Salesforce
Results
Bombora’s data delivered immediate impact, campaigns launched faster, and sales focused on high-intent prospects instead of cold outreach. The partnership strengthened sales and marketing alignment, with reps gaining confidence in data-backed MQLs. Real-time insights also enabled iT1 to build prioritized partner target lists in hours instead of days.
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