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Accelerating demand: Trustwave’s approach to transforming its GTM with Intent data, with CMO Craig Rones

How Trustwave drives an Intent-powered GTM and culture

Having an edge against the competition is critical in business.

Watch this video to learn how Trustwave transformed its entire organization to win against competitors – from its technology stack to culture to TAL approach and tactical campaign adjustments. You’ll learn how their campaigns focused on the contact-level to drive pipeline growth with Bombora:

  • The tech stack built to generate leads through automated campaigns on LinkedIn and elsewhere
  • How Trustwave captures buying behavior of large committees
  • How Intent data accurately identifies competitors in deal cycles

"We generated a 160% increase in marketing sourced pipeline ... And we're just scratching the surface of what we can do."

Craig Rones CMO, Trustwave