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Bombora | Cognism

A Bombora-Powered Partner

Intent data and sales intelligence surface the right accounts and decision makers to reach out to.

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Cognism Overview

Cognism‘s global sales intelligence platform provides B2B teams with a suite of tools to find, qualify, and reach their ideal customers faster. The platform includes a globally-compliant B2B database, firmographics, technographics, Intent data, outbound automation features, and a team of go-to-market advisors.

As a Bombora-Powered partner, Cognism offers a limited portion of Company Surge® Intent data directly in its contact data platform, for Advanced or Elite package holders.


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How is Intent data used in Cognism?

  1. Surface in-market, ICP-fit accounts –  Bombora’s Company Surge® is embedded in the Cognism platform to find ideal-fit accounts that are the right size, in the right industry, are using a specific technology, and are researching solutions like yours today.
  2. Find decision makers  Combine intent signals with Cognism’s firmographic and contact data to identify buying teams and easily find direct dials and emails of key-decision makers to drive faster, better sales conversations. All in a 100% compliant way.
  3. Integrate with existing workflows Easily sync Cognism’s data with your favorite tools, so you can spend less time on admin and more time building relationships with your ideal future customers.

What are the benefits of this?

  • Operationalize Intent data across marketing and sales; stop wasting reps’ time and your marketing dollars on accounts that aren’t ready to buy from you
  • Connect with decision-makers earlier in their buying journey, before your competitors do
  • Convert more leads and shorten your sales cycle by delivering the right message, to the right people, at the right accounts, at the right time

"By combining Bombora’s Company Surge® data with Cognism’s global firmographics and demographics data, sales and marketing teams can always focus on their hottest prospects and accounts that are ready to buy today. Being able to access all this in one platform enables teams to easily operationalize the data and effortlessly reach relevant decision makers across different channels."

Baptiste Picard Head of Product at Cognism

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How does this apply to you?

Already a Cognism customer?

Bombora Company Surge® is available through an Advanced or Elite package through Cognism. Or, expand on your Intent-based approach with a Bombora package - get in touch for special Bombora pricing for Cognism customers.

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Already a Bombora customer?

Get in touch with your Customer Success Manager to learn about activating Bombora in Cognism.

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New to Bombora + Cognism?

Aloha! Schedule a demo and we’ll get you up to speed on all things Bombora and buyer-led sales and marketing.

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