Driving demand gen effectively for the modern B2B buyer

The role of demand gen in serving the modern B2B buyer

How can marketers continue to drive effective demand strategy as B2B buying behavior changes, buying committees keep growing, and marketing teams are pushed to do more with less? Watch to learn:

• Why marketers should be more data-driven than ever
• Demand strategies that are often overlooked by marketers
• Challenges and benefits of implementing contact and Intent data into your GTM strategy