B2beacon™ measures engagement where traditional attribution falls short.
Campaign measurement
Measure what matters: Campaign measurement specifically designed for B2B.
B2beacon™, Bombora’s proprietary campaign measurement solution, provides granular reach and engagement metrics at the account and buying-group level. Powered by direct, log-level integrations, B2beacon™ delivers an unparalleled 90% match rate.
With B2beacon™
we’ve built something different
(and powerful).
High-fidelity B2B campaign measurement,
when you want it.
B2beacon™ measures reach and engagement at the account and buying-group level.
Leading B2B brands and agencies
trust B2beacon™
for measurement.
AI-powered account-level frequency capping when advertisers want it.
AI-powered frequency capping balances impression exposure across a target account list, powering broad account penetration and strong alignment with campaign goals. Available on demand from Bombora on The Trade Desk.
Available on leading
platforms and channels
Representing 75% of B2B programmatic spend
B2beacon™ outperforms ABM platforms on all key metrics, including account penetration, engagement, and cost.
B2beacon™ unlocks elevated key account engagement and media efficiency for a category-leading B2B retailer.
Interactive, intuitive dashboards reveal insights and inform actions.
Take a guided tour of B2beacon™; see what makes it different.
What makes B2beacon™ different?
It measures what matters.
It is only available from Bombora.
Proprietary methodologies
B2beacon™’s uniquely accurate measurement framework is powered by our proprietary B2B data graph and direct integrations with leading ad platforms.
Trusted expert team
Our team of B2B audience strategists and measurement solution specialists provides hands-on support to set up measurement and interpret results.
Bombora’s data solutions: exceptional on their own,
transformational together.
Explore how B2beacon™ works in combination with Bombora’s full solution suite.
Company Surge®-based audiences target accounts actively researching any set of topics. B2beacon™ measures the impact of Intent-based targeting and provides insights for optimization.
Combine site visitor engagement powered by Visitor Insights with B2beacon™ campaign measurement to build a complete picture of key accounts and buying-group engagement with marketing.
Bombora powers infinite audience customization at scale. B2beacon™ measures any Bombora custom audience, delivering insights that shape campaign optimization and maximize return on investment.
