Programmatic inspiration to acquire new customers
Siemens monitors various topics based on what their target account list is consuming online.
When certain topics spike, like “RTLS” for “real-time locating systems”, Siemens is ready with account-specific ads on LinkedIn.
More insight from Siemens to inspire your intent-driven journey
- Siemens saw a rise in sales acceptance of MQLs from 1% to 90% — Read the case study
- Consolidate account and buyer insights within demand generation campaigns — See the solutions
- Non-traditional demand generation to shorten the sales cycle — Watch the video
