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How Keyfactor uses Intent data within 6sense to fuel account prioritization

A data-driven approach for targeting strategic accounts

In an effort to transition to a modern ABX approach, Keyfactor turned to 6sense’s Account Engagement Platform and Bombora’s Company Surge® Intent data to fuel account scoring and prioritization.

In this Deep Dive webinar, you’ll hear Keyfactor’s crawl, walk, run approach to ABX and their data-driven strategy for targeting accounts through personalized orchestration.