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Bombora | Leadspace

A Native Integration

Customer Data Platform that routes, segments, and prioritizes inbound leads with intent-based insights.

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Leadspace Overview

The Leadspace Customer Data Platform enables B2B sales and marketing teams to identify and engage customers through a single source of truth. It combines real-time data enrichment with advanced AI and predictive models across to enable more effective prioritization, segmentation, and sales engagement that drives revenue.

As a Native Integration partner, Leadspace makes it simple for Bombora customers to integrate Company Surge® into its models.


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How does Leadspace use Intent data?

Joint customers can combine Intent data with Leadspace Predictive and Persona scores to accurately predict prospects’ readiness to buy.

  1. Inbound – Routing, segmentation, and prioritization of inbound leads with Intent-based insights. Up to 80 data fields are appended to prospects in real-time, then matched to accounts.
  2. Outbound – Leadspace Fit and Persona models locate target audiences that fit an ‘Ideal Customer Profile’. Company Surge® data displays the level of product interest, enabling users to rank unknown audiences accordingly.
  3. Account-Based Marketing (ABM) – Look-alike modeling reveals net-new target accounts and generates ABM lists. Company Surge® Scores are used to prioritize and activate those lists.

What are the benefits of this?

  • More effective, timely targeting of new audiences that are most likely to convert
  • Optimized customer and prospect engagement processes, reducing costs and increasing revenue
  • Better understand customers and prospects to engage them at the right time with the right message

David Tam Director of Marketing at OneLogin

"We get that full picture: enriching our databases so sales can focus on the best accounts in real-time. It’s helped us improve pipeline quality and marketing engagement...increasing email open rates by 60% and doubling reply rates."

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