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Salesforce | Case Study

Intent data powers display and paid social Salesforce reaches the right people with the right ads, seeing 271% increase in ROI

When you hear them sneezing, Salesforce wants to be able to offer them a tissue. Salesforce’s Head of Demand Generation and Paid Digital – Americas, Ben Howell, shares how Intent data identifies businesses interested in their products. Resulting in 271% return-on-investment for digital display and paid social, and shaving 33% off the sales cycle.

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Over 30 significant new business deals added

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41% reduction in cost per registration

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2-3x reply rates

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