Go beyond account Intent with B2B personas

Knowing which companies are researching your solutions is valuable. Knowing who’s driving that research can make your sales and marketing efforts even more effective. Bombora’s B2B Personas add another layer of intelligence to Company Surge^® Intent data, helping you better understand the buying groups behind account-level interest.

By identifying the functions, seniority levels, and decision-making roles associated with research activity, B2B Personas help teams build more relevant audiences, prioritize outreach, and align engagement to the people influencing purchase decisions.

Turn account-level Intent into more informed, targeted action.