The essential Intent data guide
Learn how activating Intent data can transform sales and marketing results.
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What's inside?
- How Intent data works and why it matters
- First-party vs. third-party Intent signals explained
- Exclusive insights from Bombora’s trusted Data Co-op
- Actionable strategies to enhance your sales and marketing
Why Intent data matters
- 77% of buyers do their own research before reaching out to vendors
- 80% of the B2B buying journey is completed before a salesperson is contacted
- 83% of buyers change their vendor list during research
Get ahead of the competition by knowing when and what your prospects are researching so you can engage with confidence.
Why Bombora?
Exclusive insights
86% of our data is available only through Bombora
Real engagement
Proprietary technology ensures accurate trustworthy data
Seamless activation
Easily integrate Intent data into your existing sales and marketing workflows
Don't waste time on the wrong prospects. Start making data-driven decisions today.
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