Bombora: A leader in The Forrester WaveTM: B2B Intent Data Providers, Q2 2023

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A de facto industry standard - Company Surge® methodology

Bombora’s dedication to driving innovation through proprietary technology and architecture, as well as delivering best-in-class Intent data, goes beyond industry standards. This commitment enables enterprises worldwide to make agile, informed decisions that drive their account-based marketing (ABM) programs and revenue goals forward. Bombora is eager to build upon this recognition and continue to serve as a reliable source for B2B Intent data.

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Ride the wave of success with Bombora - a trusted partner in B2B Intent data.

Bombora has been acknowledged as a leader in The Forrester WaveTM report for B2B Intent data providers. Bombora’s Intent data — Company Surge® — methodology was noted in the report as a differentiator.
Company Surge® consolidates billions of data points, delivering high-precision analytics that empower businesses to make informed, proactive marketing and sales decisions daily across their enterprise organizations. By decoding peaks in content consumption, it can pinpoint which organizations are actively researching a business’s products and services. This can dramatically refine go-to-market motions, ultimately driving more meaningful engagement, conversions, and revenue.

"Bombora’s current offering features some of the strongest buying cycle analysis in the industry, outstanding accuracy, and a differentiated means of capturing B2B intent," according to the Forrester report.

Interestingly, 2 of the 3 other leaders in the report leverage Company Surge®, 6sense, and Madison Logic, bolstering, in our opinion, Bombora’s strong standing in consent-driven marketing.

Data is only as valuable as the insights derived from it. Therefore, Bombora focuses on transforming raw data into meaningful information to drive informed business decisions. Bombora’s Company Surge® reports present data in an intuitive and easy-to-understand format. This ensures clients can readily interpret and use the insights throughout their businesses by improving alignment between sales and marketing workflows, demand intelligence, and real-time competitive intelligence.

Celebrating our partners

Bombora stands tall today as it takes the opportunity to applaud the success of many of its current partners - 6sense, Madison Logic, Intentsify, and G2. These organizations have truly proven themselves by their positions in this report, and we couldn't be more proud to share the stage with them.

Looking ahead

"Its Company Surge® methodology has become the de facto industry standard for noise filtering, and its co-op of more than 5,000 sites is a differentiator due to the exclusivity agreements it’s negotiated with 87% of the sites," according to the Forrester report.

"Bombora best suits companies looking for trusted account-level intent across a broad range of markets, either as the primary source driving internal analytics or through another provider’s sales and/or marketing activation platform," according to the Forrester report.

With the highest scores in 12 out of 26 criteria, we believe Bombora stands out amongst peers. For us, these scores speak particularly to data acquisition and processing, as well as reporting and insights.