Learn the key benchmarks that'll help you optimize your ABM strategy 

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Account-based marketing (ABM) has been discussed so much in 2022, but how exactly is everyone executing their ABM strategy? ABM is unique to each specific business, and it can be difficult to compare your program to others. Have you allocated enough resources to succeed? Do you have the right tools and data?

We teamed up with B2B Fusion to create The 2022 State of ABM report. It details all the relevant ABM benchmarks to help B2B SaaS businesses ramp up their ABM in 2023. We surveyed ABM and ABX practitioners to help us understand what it takes to build, maintain, and optimize an ABM program. 

With The 2022 State of ABM report, you'll gain insights into the: 

  • Size of ABM budgets and how they're spent 
  • Typical Size of an ABM team and how often they're aligning with the sales team 
  • Average number of accounts in an ABM strategy
  • Number of tools/platforms needed to support an ABM strategy 
  • Specific challenges businesses face when adopting ABM 

Get the report to learn about the essential components of a successful ABM Strategy. 

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Check out some of the benchmarks:

The 2022 State of ABM Report

Businesses on average have 5 teams contributing to ABM strategy   
The biggest challenge businesses face when adopting ABM is pressure to prioritize quick wins over long-term investment
Get The Report