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Bombora is recognized as a leader in The Forrester WaveTM: Intent Data Providers for B2B, Q1 2025

Written by Mike Burton, Co-Founder & EVP Strategic Partnerships
March 5, 2025

More than a decade ago Bombora created the B2B Intent data category. As the B2B data pioneer, we have grown our solution suite to include identity & enrichment, premium B2B digital audiences and campaign measurement, but our Company Surge® Intent data solution remains core to our offering. We are truly honored that this week we have been recognized as a leader in The Forrester WaveTM: Intent Data Providers for B2B, Q1 2025.

 

Bombora is recognized as “the gold standard”

Bombora is committed to delivering high quality B2B data solutions at scale that can be used by our customers wherever, however and whenever they want to. Our commitment is recognized in this report in which Forrester calls Bombora, “Still the gold standard for account-level intent data feeds and notes “multiple customers cite the quality of Bombora’s Intent data as the standard on which they measure their other providers.” The report also states about Bombora: “The most recognized name in the intent data market remains a trusted source for high-quality account-level signals across almost any use case.”

Bombora’s unique and future-proofed dataset

Bombora data is derived from our one-of-a-kind Data Cooperative made up of thousands of sources across leading B2B publishers, B2B brand websites, and premium data providers all contributing research behavior and events. We unite the raw research data of actual B2B decision makers across the Data Co-op with our time-tested proprietary, AI-powered methodologies to create our powerful and reliable Company Surge® Intent data solution. 

In Bombora’s vendor profile, the report states, “Bombora’s B2B co-op is made up primarily of sites with exclusive relationships, allowing for a highly unique, future-proofed dataset.” Further the report states, “The company has recently focused on scaling available signals, increasing its co-op size by about 20% and topic coverage by 13% over the past 18 months.”

 

Received highest scores possible in 10 criteria

Finally, in the Forrester Wave report we are delighted to have received the highest score possible in 10 of the report’s evaluation criteria:

  1.     Uniqueness of signals
  2.     Keyword coverage
  3.     Geographic coverage
  4.     Collection methodologies
  5.     Identity resolution
  6.     Future-proofing data collection
  7.     Buying cycle analysis
  8.     Reporting and data visualization
  9.     Data integration and delivery
  10. Partner ecosystem

We believe Bombora’s recognition by Forrester as a leader among Intent data providers reflects our commitment to ensuring we don’t just deliver data, we deliver superior outcomes that help our customers grow. You can read the entire report here. 

 

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here .