Get the guide to learn 5 effective strategies to prospect virtually

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Virtual prospecting isn’t new, but finding effective ways to do so requires the right tools. According to Gartner, "70% of B2B sellers cite 'gaining access to stakeholder virtually as their top challenge."

That’s why sales teams are turning to the support of data and technology to generate healthy pipelines, manufacture relevant messages, and deliver to the right contacts at the right time – across multiple channels. Once you determine an effective strategy, it can be executed repeatedly and at scale.

In this Quick Answer from Gartner, you’ll learn:

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“To increase meeting and opportunity conversion rates, leverage available data sources listed in Table 1 [such as Intent data] to target accounts with a higher likelihood to engage. Marketing and operations leaders can use this data to create dashboard lists of accounts that meet these criteria to simplify account selection for sellers”

Effective Strategies for Virtual Prospecting

- Dan Gottlieb, Director Analyst, Gartner

  • Outbound prospecting best practices to implement 
  • Data sources to help you prioritize which account to engage 
  • What to focus on with multithreaded prospecting 
  • How to engage with multichannel touch patterns