Audience Verification

A big step for B2B

Getting insight into who you’re really reaching with your B2B digital campaigns is often a black box. Bombora’s Audience Verification breaks through that barrier. With Audience Verification, you finally get the visibility you need to close the loop between who you intended to reach and who you’re really reaching with your digital campaigns. Currently in a beta release, contact us for an invitation to join the beta.

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The insight you're missing

Finally, a solution that provides visibility into the targeting effectiveness and audience composition of your B2B campaigns.

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Maximize target audience reach

Bombora unlocks the black box by helping you understand the audience you’re reaching with your advertisements. Get an aggregated view of the demographic and firmographic attributes of the audience you’re reaching, as well as the companies where they work to validate on-target delivery, enabling optimizations and continued investment in your advertising initiatives.

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Get smarter with media investments

You can’t optimize what you don’t measure. Leverage insights from Audience Verification to focus your media on channels and partners that are truly making an impact on your intended audience. Verify the impressions being delivered to your target audience and the impressions that are off-target to optimize your campaigns and effectively maximize your return on media investment.

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Align marketing and sales account-based activities

Have an account-based marketing strategy? How do you validate that your digital initiatives are reaching decision makers at your target accounts?  With Audience Verification, you get a clear look at the audience demographics and target companies you were able to reach with your advertising to ensure your account-based initiatives are making a real impact and contributing to sales opportunities.

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Everybody wins with Bombora

Whether you're a marketer, agency, or publisher, Bombora's Audience Verification delivers the insights you've been looking for to validate that your campaigns are reaching your target audience.

B2B Marketing

Ensure your account-based strategies and digital activities are reaching your intended audience and making an impact.

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B2B Agencies

Partner with clients and media vendors to optimize campaigns based on validated reach against the target audience and maximize return on media investment.

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Publishers

Demonstrate your ability to help advertising partners reach their desired audience through your targeted advertising and account-based programs.

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Customer testimonial

The reality is that not everyone in a buying committee visits your website, but by getting them familiar with your brand, you’re able to reduce friction at the point of purchase. Bombora’s new Audience Verification product changes the game because, for the first time, we’re able to validate that we’re reaching the companies and decision makers we need to reach to maximize marketing ROI.

AJ Resnick - Director of Connected Experience - Just Media

AJ Resnick

Head of Connected Experience, Just Media

Interested in joining the beta?

Unlock the black box and start verifying that your campaigns make an impact on your intended audience.

Contact Us