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5 ways to boost ABM email marketing engagement

While ABM email marketing can often feel like second nature, B2B email marketing requires a trained eye and strategic tools in order to run engaging, scalable campaigns. One tool used... Read more

Exterro discovers multimillion-dollar sales opportunities using Company Surge^®

Exterro discovers multimillion-dollar sales opportunities using Company Surge® Exterro is a fully integrated legal governance, risk, and compliance (GRC) platform that enables clients to address their regulatory, compliance, and litigation... Read more

How Exterro identified million-dollar opportunities using Company Surge^®

When it comes to generating marketing qualified leads, Exterro, a leader in the legal software field, excels. The legal governance, risk, and compliance (GRC) platform generates thousands of MQLs on... Read more

Advancing competitive advantage with Intent data

Intent data. It’s not just another phrase in a growing list of overwhelming B2B jargon. Its dynamic, account-level information on content consumption across the web can be used to identify... Read more

3 ways Company Surge^® for HubSpot amplifies ABX effectiveness

It’s not an industry secret that most B2B organizations face similar challenges. If they’re interested in account-based marketing (ABM) or ABX (account-based everything/experience), those challenges most likely fall under the... Read more

Why ABX with Intent data is the future of ABM

As much as marketers and sales professionals like to think so, account-based marketing (ABM), isn’t a cure-all for revenue woes and misalignment among teams. It’s efficient and undoubtedly a solid... Read more

How sustainable marketing can improve the digital ecosystem

With Earth Day upon us, it’s hard not to think about the impact of climate change and pollution as they affect the ecosystem that we live in. This year’s Earth... Read more

Practical ways to test Intent data

Discover how to test Intent data by prioritizing the best sales prospects and personalizing your pitch, adjusting your ad targeting, and checking your customer health Download now... Read more

Why growing B2B teams need Company Surge® Intent data

Bombora’s Company Surge® Intent data helps sales and marketing teams align on activities: optimizing lead generation, content creation, and sales prioritization. Sales and marketing alignment can close 67% more deals... Read more

Gartner Emerging Technology Analysis: Leveraging Intent Data for Marketing and Demand Generation

Gartner explains how to leverage Intent data for marketing and demand generation. Learn why Gartner establishes Intent data as a key asset for customer acquisition, retention, and growth initiatives. Download... Read more