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B2B Intent data explained: What, where, how and why?

[lwptoc] B2B leadership in 2020 will face challenges with the onset of COVID-19. To help sales and marketing teams conquer the challenges arising as a result of the pandemic, understanding... Read more

How to do more with less: Four ways Intent data can help you optimize a tight budget

There’s no question. Intent data allows businesses to channel their spending to the leads that matter the most to their bottom line. It encourages sales and marketing leaders to be... Read more

B2B Intent data explained: 7 sales tools guaranteed to boost your Account Based Marketing success

B2B sales teams are competing against an abundance of noise and distractions: full inboxes, overwhelming ads, with less people answering the phone. Fortunately, Bombora was built to simplify and accelerate... Read more

B2B Intent data explained: Five ways to attract more prospects with ABM

Gone are the days of ‘spray and pray’ marketing tactics. Today’s marketer is opting for laser-focused audience targeting, and looking to Account-based Marketing (ABM) to get the job done. And... Read more

B2B Intent data explained: Here are three ways to drive ROI and accelerate growth

Hitting your quarterly B2B sales quota during market uncertainty is anything but easy. There is more than one way to take advantage of Intent data, and we’ll explore three key... Read more

B2B Intent data explained: Personalize content marketing campaigns at scale

With a plethora of digital content available, it can be hard to reach your audience when they are ready to hear from you and with relevant content. Knowing what prospects... Read more

B2B Intent data explained: 4 ways you can strengthen marketing and sales team alignment

The B2B marketing and sales team divide is a cliché adage in Account-Based Marketing (ABM), but getting them to work in concert is a vital step in scaling top-line growth... Read more

Kazoo is all in with its predictive and intent-based approach

Kazoo is all in with its predictive and intent-based approach Kazoo redefines the nature of work by helping businesses create a better employee experience. With a substantial market opportunity and... Read more

Getting ‘personal’ with Intent data: How to drive 2X more B2B revenue in your ABM pipeline

It’s a no-brainer. Intent data should always be paired with a thoughtful content marketing strategy. But what makes the difference in achieving proven results? Kristina Jaramillo, President of Personal ABM,... Read more

How to do more with less: 3 ways to accelerate B2B growth with Intent data

With continued market uncertainty and tightened budgets influencing account goals into the new year, marketers have an opportunity to work smarter, faster, and not harder, in propelling their enterprise marketing... Read more