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Signal over noise: how publishers turn Intent data into insights in the age of AI Written by Jaime Schultheis, Head of Global Data Partnerships Every B2B publisher today is sitting... Read more
How publishers use Intent data to reclaim direct audience relationships Written by Cara Gilmartin, Senior Director, Insights & Enablement Two years ago, a publisher’s content strategy likely centered around one... Read more
B2B identity graphs and the campaign measurement variable you’re likely ignoring Written by Putney Cloos, Chief Marketing Officer Identity is the core of all B2B data. If you can’t accurately... Read more
Build the right data recipe with Bombora digital audiences 72% of marketers use two to five audience data types in their campaigns, but only 10% are very confident they’re reaching... Read more
B2B data is more vast and accessible than ever before. Between web analytics, marketing automation platforms, CRM systems, and third-party sources, marketers are practically swimming in information. However, GTM teams... Read more
B2B campaign measurement data: the go-to-market signal hiding in plain sight Written by Putney Cloos, Chief Marketing Officer Most B2B marketers treat B2B advertising campaign measurement data as a standard... Read more
How MCP servers and AI agents are impacting B2B GTM: On the evolution of data access Written by Chloe Swierzbinski, Senior Director, Product Marketing How B2B go-to-market (GTM) teams interact... Read more
How to evaluate AI-powered GTM vendors: what to ask about data sourcing, consent, and compliance Written by Chloe Swierzbinski, Senior Director, Product Marketing Go-to-market leaders evaluating AI-powered software must consider... Read more
Durable data for AI-powered B2B GTM: 4 pillars Written by Chloe Swierzbinski, Senior Director, Product Marketing The B2B go-to-market (GTM) engine operates on an invisible foundation. On any given day,... Read more
The B2B guide to Advanced TV with Dentsu, LiveRamp, Nexxen and OpenAP Nearly 40% of business decision-makers tune into television daily, making Advanced TV an increasingly valuable channel for reaching... Read more
