Get the guide to learn about the best ABM platforms and how Intent data plays a role in them

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Intent data and account-based marketing (ABM) are increasingly becoming a critical component of effective martech ecosystems. Gartner estimates that “80% of midsize to large B2B organizations with complex sales processes have adopted or piloted at least one ABM program.” 

To grow new business and spur demand from existing customers, it’s important for digital marketing leaders to identify the technologies needed to run an ABM program, evaluate vendors based on criteria most important to your program, and assess how an ABM platform will coexist with or extend the capabilities of the systems you already use.

Read this Market Guide from Gartner to learn:

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“With Intent data becoming more applicable to a broader set of industries beyond high tech, it is emerging as an adoption driver for ABM platforms. Intent data, combined with licensed firmographic and technographic data, feeds into models for selecting, scoring and prioritizing accounts"

Market Guide for Account-Based Marketing Platforms

- Noah Elkin, Todd Berkowitz, and Christy Ferguson, Gartner

  • The 4 components of Gartner's ABM framework 
  • Select ABM platform solutions in the market 
  • Recommendations for choosing an ABM vendor