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Bombora | Fortella

A Native Integration

Revenue intelligence platform that models Intent data for go-to-market segments and territories.

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Fortella Overview

Fortella is an AI-based revenue intelligence platform that empowers revenue teams to predictively achieve pipeline goals. It combines pipeline forecasting with accurate targeting to maximize revenue results.

As a Native Integration partner, Fortella allows Bombora customers to activate Intent data in the platform to:

  • Score accounts for their ‘propensity to buy.’
  • Create intent models for specific go-to-market (GTM) segments and territories.
  • Weight Intent topics based on their relative importance to the buying process


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How does Fortella use Intent data?

  1. Identify accounts in the buyer funnel that are showing active purchase Intent.
  2. Score and prioritize accounts based on their ‘propensity to buy’ using proprietary algorithms.
  3. Create targeted lists for personalized sales plays and Account-Based Marketing campaigns. 

Each week, Fortella customers can receive Bombora Intent data for 10 in-market accounts for free.  


What are the benefits of this?

  • Accelerate time-to-close by prioritizing prospects currently searching for products and services that you provide
  • Improve ROI by executing personalized campaigns by GTM segment, territory, stage, buyer persona and intent
  • Powerful insights to build a predictable pipeline generation playbook

How does this apply to you?

Intent data for Sales

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Intent data for Marketing

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Intent data for Agencies

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Intent data for Publishers

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