Bombora | Fortella
A Native Integration
Revenue intelligence platform that models Intent data for go-to-market segments and territories.Request a demo
Fortella is an AI-based revenue intelligence platform that empowers revenue teams to predictively achieve pipeline goals. It combines pipeline forecasting with accurate targeting to maximize revenue results.
As a Native Integration partner, Fortella allows Bombora customers to activate Intent data in the platform to:
- Score accounts for their ‘propensity to buy.’
- Create intent models for specific go-to-market (GTM) segments and territories.
- Weight Intent topics based on their relative importance to the buying process
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How does Fortella use Intent data?
- Identify accounts in the buyer funnel that are showing active purchase Intent.
- Score and prioritize accounts based on their ‘propensity to buy’ using proprietary algorithms.
- Create targeted lists for personalized sales plays and Account-Based Marketing campaigns.
Each week, Fortella customers can receive Bombora Intent data for 10 in-market accounts for free.
What are the benefits of this?
- Accelerate time-to-close by prioritizing prospects currently searching for products and services that you provide
- Improve ROI by executing personalized campaigns by GTM segment, territory, stage, buyer persona and intent
- Powerful insights to build a predictable pipeline generation playbook