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How Bombora uses Intent data to optimize advertising performance

Make your advertising efforts more effective without increasing budget

In a shift to a more account-based approach on paid media, Bombora turned to their own Intent data to prioritize who to get in front of and what content would be relevant based on what those people were researching.

By getting more specific with targeting, Bombora captured an uptick in conversions and gained above-average programmatic campaign performance within RollWorks. Now, they’re looking to replicate that success on LinkedIn using a similar approach.

Watch now to learn how to use Intent data at the core of a paid advertising strategy, set up an Intent-driven ABM campaign, and nail the advertising fundamentals to maximize ROI.