Marketers and agency partners are seeing ROI from integrating Intent data into their content creation and advertising execution workflows. They’re leveraging Intent signals to determine the most effective channels for content distribution, ensuring content reaches potential customers and prospects when they are most receptive and where they are in their journey.

However, you need the right infrastructure in place to experience these results and cut through the rest of the advertising noise.

Take this quick quiz to learn whether your business has the right foundation to execute Intent data-driven CTV ads, or, if there are gaps you need to address first.