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How Unity improves lead conversion and pipeline generation with Intent data

Using Intent data to improve lead conversion and pipeline generation

In this Deep Dive webinar, Unity walks through their use cases for Intent data to improve lead conversion and pipeline generation, including:

  1. Enabling sales outbound efforts driven by Intent data
  2. Creating target account lists for value-based ABM campaigns
  3. Optimizing display campaigns beyond the standard targeting options
  4. Integrating Company Surge® into Demandbase and visualized in Salesforce