Bombora | Just Global
A Bombora Service Partner
Consulting on implementing and operationalizing Intent data for B2B digital strategy.
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Just Global Overview
Just Global is a media and marketing services agency that was built to ensure cohesive and integrated media perspectives. Its diverse and specialized teams harness media to transform brands and deliver bottom-line results. Just Global deploys a ‘Connected Experience’ to help clients own, validate and activate their brand.
As a Service partner, Just Global offers Bombora customers consulting on activating and operationalizing Company Surge® for a full-funnel B2B strategy.
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How does Just Global use Intent data?
- Identify active accounts and create target account lists – Intent data allows Just Global to generate insights into which accounts are active prior to becoming customers. This insight helps create new target account lists, segment existing account lists, and make campaigns more efficient.
- Empower sales – With Company Surge® data for a target account list, Just Global helps sales teams facilitate business conversations by understanding what content organizations are consuming at each office location.
Reach B2B businesses and buyers across all media channels
- Granular targeting to businesses and individuals using Bombora’s full taxonomy integrated into Just Global’s in-house media buying platforms
- Targeting across all media channels outside of in-house platforms, using Intent data to connect the customer experience for outbound lead generation, inbound account targeting, email, and sales activity
Brandon Friesen CEO at Just Global
"We have worked with Bombora for nearly a decade in partnering to grow the world’s leading B2B brands. We trust in their data. This gives us the freedom to focus on how to strategically engage audiences to create customer lifetime value for brands.”