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Bombora | G2

A Bombora-Powered Partner

Add Intent data insights to G2 and monitor accounts’ research behavior across both G2 and the B2B Data Co-op.

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G2 Overview

G2 is the world’s largest tech marketplace with over one million reviews. Businesses can discover, review, and manage the technology they need to reach their potential.

As a Bombora-Powered partner, G2 offers a limited portion of Company Surge® Intent data to customers directly in the my.g2 UI, for free. See how our customer, Gryphon Networks, put Bombora and G2 Intent data to work for increased sales efficiency, or download the information sheet to learn more.


Download information sheet

How can Intent data be used in G2?

Bombora provides Intent data insights for accounts showing interest across both G2 and the B2B Data Co-op, directly within my.G2.

  1. Monitor buyer research – G2 and Bombora surface behaviors of prospective accounts that are actively reviewing your product, category, and competitors.
  2. Inform outreach – Use Intent topics to craft messaging relevant to a business’ interests and research activity.
  3. Target new audiences – Use Intent signals as a driver to target accounts during the peak of their research phase, through G2’s many integrations.

What are the benefits of this?

  • Increase response rates with faster, more personalized sales outreach that resonates with your prospects and engages them at the right time
  • Be more resource efficient by focusing on accounts already interested in your business, products, and services
  • Deploy timely campaigns as soon as Intent insights reveal an account with high intent, all within the platforms your teams know and trust
  • Increase customer retention by arming customer success with insights needed to surface, and communicate the right product improvements

How does this apply to you?

Already a G2 customer?

Expand on your success by adopting an intent-based strategy with Intent data integrations for your CRM, Marketing Automation, and more.

See our integrations

Already a Bombora customer?

Get in touch with your Customer Success Manager to learn about activating Bombora in G2, and get a warm introduction to our partner.

Contact us

New to Bombora + G2?

Aloha! Schedule a demo and we’ll get you up to speed on all things Bombora and intent-driven workflows.

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Hillary Lupo Carpio Director of ABM at Snowflake

"Understanding our buyer's intent is critical to creating relevant touchpoints across sales and marketing that convert. The ability to pair 3rd party research with G2 intent will add yet another piece of the prospect's story happening outside of our domain, making it more accessible for us to become a part of it."

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Ready to get started?

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