Leveraging Intent Data for Marketing and Demand Generation

YOUR MAIN FEATURES

This is content describing the main features of your product or service. It should act as a supporting description of the benefit statements.

 
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• Nulla posuere scelerisque diam, vitae consectetur tellus.
• Aliquam elementum sit amet risus iaculis accumsan.
• Fusce quam eros, rutrum a erat gravida, suscipit elementum.
• Curabitur imperdiet purus non porta eleifend.
 

YOUR MAIN BENEFITS

This is content describing the main benefits of your product or service. What does your company offer that will improve or solve a problem? Explain the pain point being alleviated.

 

• Sed euismod, arcu eu efficitur tristique, diam sapien molestie.
• Praesent quis vehicula felis. Maecenas vitae tortor sed ligula.
• Sed non augue venenatis, consectetur mi id, viverra lectus.
• Cras hendrerit mauris magna, vel pretium erat luctus quis.
• Curabitur pretium neque eget tristique gravida.
 

First time I travelled with @polo . Enjoying a touch of luxury with a relaxing atmosphere #bestvacationever

@polo resort is an outstanding place to stay and #explore. A well managed resort and experience.

The @polo five star hotel is my favourite play to stay. I could not imagine a better vacation. #fishoutofwater

John Smith @JohnSmith

Jane Smith @JaneSmith

Joe Bloggs @JoeBloggs

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.

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WHAT OUR CUSTOMERS HAVE TO SAY

Gartner's Emerging Technology Analysis:

“By the end of 2022, more than 70% of B2B marketers will utilize third-party intent data to target prospects or engage groups of buyers in selected accounts.”

- Gartner, Emerging Technology Analysis: Leveraging Intent Data for Marketing and Demand Generation, Alan Antin, Todd Berkowitz, 11 February 2020.

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