Leveraging Intent Data for Marketing and Demand Generation


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First time I travelled with @polo . Enjoying a touch of luxury with a relaxing atmosphere #bestvacationever

@polo resort is an outstanding place to stay and #explore. A well managed resort and experience.

The @polo five star hotel is my favourite play to stay. I could not imagine a better vacation. #fishoutofwater

John Smith @JohnSmith

Jane Smith @JaneSmith

Joe Bloggs @JoeBloggs

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Gartner's Emerging Technology Analysis:

“By the end of 2022, more than 70% of B2B marketers will utilize third-party intent data to target prospects or engage groups of buyers in selected accounts.”

- Gartner, Emerging Technology Analysis: Leveraging Intent Data for Marketing and Demand Generation, Alan Antin, Todd Berkowitz, 11 February 2020.

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