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Bombora | HubSpot

A Native Integration

Take the guesswork out of list creation. Company Surge® tells you which businesses are interested in your products and services —and what they want to hear. Integrated directly into HubSpot.


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Know which accounts to prioritize and what messages to deliver - with Bombora Company Surge® and HubSpot

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Create data-driven target account lists

Pinpoint the target accounts that want what you sell, and are ready for engagement. Use Bombora’s integration with HubSpot to uncover previously unknown, in-market accounts – and have them automatically added to your HubSpot instance to expand your target audience. Or, segment and prioritize your existing target accounts based on Intent data to focus on those most likely to convert.

Accelerate qualified prospects and route them accordingly

Never miss an opportunity to engage with a qualified prospect. Strengthen lead or account scoring models based on intent, route them to the right nurture paths to drive further engagement or send them directly to sales for follow up.

Build meaningful prospect conversations

Generate greater impact from lead nurturing strategies by knowing the subjects your target accounts are interested in.

Segment and tailor nurture emails, digital advertising, social posts, videos and sales outreach based on their prioritized topics to increase content effectiveness.

Trevor Killick Head of Digital Marketing at Hornbill

“Company Surge® Intent data allows us to engage with prospects interested in workflow automation software that we wouldn’t have otherwise. It aids the sales team in highlighting which topics to align enablement content with when reaching out to prospects and helps us better segment our database for outbound marketing.”

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