B2B advertising is missing the mark
B2B brands have embraced account-based marketing and sale, en masse. However, the media plan is mostly disconnected. Advertising is chosen by site or broad audience segment, rather than delivering ads only to those target accounts that sales teams are focused on.
Build audience segments with Intent data
Build audience segments based on company name, location, size, functional area, seniority, and content interest via all major programmatic platforms including a publisher’s data management platform.